12 Nov Sometimes Simple is Better…

XFINITY dares you to take the X1 Challenge via their mobile billboard.

Xfinity RV

This minimalist design features cut vinyl lettering that creates an effective advertising campaign; it generates interest (what is the X1 Challenge) and tells the viewer to do something (take the challenge). Design wise the simplistic approach works because of how large the message and RV are, it cuts right to the point without any clutter.